What Is Brand Identity?

Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. Brand identity is distinct from brand image. The former corresponds to the intent behind the branding and the way a company does the following—all to cultivate a certain image in consumers’ minds:

  • Chooses its name
  • Designs its logo
  • Uses colors, shapes, and other visual elements in its products and promotions
  • Crafts the language in its advertisements
  • Trains employees to interact with customers

Our brand identity services brings your business to life. Branding your website, business cards, brochures and other marketing tools to promote your business. We can’t wait to work with you, build your brand and expand your business. Please fill out the form below so we can get to start!